mercredi 18 mai 2016

The Importance Of Professional Hotel Photographers

By Patricia Cooper


Consumers book their hotel rooms nowadays has changed incredibly over the last few years. Of course, this is all thanks to the Internet. Today, people look online before booking a room, to ensure that this is the space they want to spend their time away from home. So, the importance of professional hotel photographers is second to none as they are the ones that can capture the essence of the room and the entire hotel.

This would require the photographer to shoot all the beautiful features, the lobby, and many more other areas to provide the potential customer the best first impression possible. A marketing plan in detail has to be created in order for the website and brochures to display the best photographs. Unfortunately for those who choose economical solutions may end up with poor photos that can negatively impact a business immensely.

It's a small price to pay for success. The manager involved in making the decisions regarding the choice photographer should interview numerous potential candidates. Looking at their portfolio allows the manager to observe their various samples of previous projects. Some may be filled with wedding photography, which would be vital to a resort who caters to weddings. If the photographer is lacking in this department, they may need to look for another who can provide the services.

It's also vital for the photographer to be able to stage a room vis-a-vis with the clientele being targeted. It could be as simple as the way the curtains are drawn or the bedspreads folded down, with a tray placed in a particular angle to provide warmth in the images. Alternatively, a hotel that aims toward businesses may use a laptop on a table that overlooks a beautiful view.

It all depends on the marketing strategy of the resort. A luxury spa resort would photograph the various rooms and their bathrooms in a way that is reminiscent of a spa, using folded crisp white towels and other elements found in these rejuvenating places. Additionally, the right lighting needs to be used in order to capture the right angles and the materials in their best light.

Failure to use the proper lighting may cause the outside light to have adverse effects both indoors and out. Beyond that, there is other important photographic equipment involved, such as wide angle lenses. Such lenses are capable of making a room appear larger and even more comfortable, regardless of its size.

Plus, through the help of a creative photographer the hotel can generate more income in a he is knowledgeable in advertising and marketing. That's because he should be able to understand the average age of the guests and target that age group. Moreover, you'll have to choose a model, either male or female, or both, that would speak to this age group.

As for the rooms and the various architectural features of the structure, it's up to the professional to take them in the right angles. He must find the potential settings and best views that will continue to brand their image. However, there may be royalty fees involved, depending on the agreement. Paying the full price allows clients unlimited use of the images.




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