samedi 11 juin 2016

The Variety And Uses Of Clothing Labels

By Donald Johnson


A label can be used as a marketing tool or used to provide information about a product. In marketing, they depict the quality of the product which promotes sales to bring in more profits. Clothing Labels are used in labeling textiles and garments and are used by a variety of people from those who, stitch at home to the designers in the garment industry.

The labeling act as a spot for the designer to place their name and signature on the program. It is also used to show the size of materials, fabric and how to wash the cloth. It could either be through dry cleaning or hand washing. Some companies and schools also use the tag to place the name of the school or company on the cloth.

Different tags are placed at different positions on the cloth. The labels are placed either inside or outside the garment. Those that show the size are placed on the inside of the back of clothes. Those showing the wash care instructions are at the side of the cloth on the inside. For manufacturer or designer details and brand name, they are placed on the outside of the cloth. This is a marketing strategy by placing the label outside.

The tags are of different types depending on their function as described above. They are categorized as size tags, content tags, care tags and brand tags. The size labels show the size of the garment; content labels show the type of material of the cloth while the care tags show the owner the proper way to deal with washing the material. The brand tags show the manufacturer or designer.

They are further classified according to the display used for the information that is in two types printed and woven tags. In printed tags, the information is printed using a permanent ink and often made from cotton or synthetic material example polyester, nylon or satin. However, the printed types do not last as long as the woven types as the ink easily fades on washing.

The woven tags are woven thus reducing the chances of fading on the label. However, the material used to make them are silk and damask which are costly as compared to other materials like cotton. This makes the production of these tags costly. This type of label is thus commonly used in high-quality garments due to their high durability.

Another category of such tags is determined by the manner in which the label is attached to the clothes. In this category, they are of three types, stick-on, sew-on or iron on types. Sticking on tags is the fastest way of labeling, and they stay on even after frequent washing. Iron-on labels have a heat activated adhesive to stick onto the material. Sew-on tags are the most common.

Home designers find the tags very convenient for them as brand tags will help market your products after selling them to any client. Schools and companies can also apply to get the tags to label the garments belonging to the institution. Custom designs are also available for clients who want to have designs that are unique.




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