lundi 24 août 2015

Pixels & How Fleet Graphics Might Have Been Used

By Robin Setser


"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.

I am of the opinion that fleet graphics could have made a difference, no matter how minimal. According to companies the likes of JMR Graphics, these wraps are not only made with physical durability in mind, but the visual component cannot be overlooked either. Any business that has implemented these graphics in the past will not say differently. With that said, though, could "Pixels" have been helped by this reliable method of marketing?

Early on, I am sure that fleet graphics could have made a difference. "Pixels" was in the fortunate position of having numerous icons from video games show up on screen. Everyone from Pac-Man to the Space Invader aliens made their presences known, and they are icons which most people would immediately recognize. Wouldn't it make sense, then, for them to be implemented into said graphics? The long-term impact, more than anything else, leaves me curious.

Once "Pixels" was released in theaters, it did not take long for the film in question to be met with negative press across the board. Adam Sandler movies - or films featuring the actor in question - have been received poorly as of late, as it seems like his brand of comedy has struggled to gain positive press. The writing in "Pixels" has been subpar as well, which leads me to believe that no cast could make the film work. More than anything else, "Pixels" is an interesting visual piece that will be soon forgotten.

With this in mind, I have a difficult time believing that marketing could have helped "Pixels" gain a greater degree of acclaim. Nonetheless, I recommend businesses still take up fleet graphics, as long as their products are up to snuff. When these are advertised well, not to mention made with quality intact, it's easy to imagine that sales will be seen. It's just a matter of creating content that people enjoy, before putting it out there for particular demographics to recognize.




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