Stationery Design and First Impressions :Though we live in a whirlwind digital age where a thousand apps can live in the palms of our hands, business stationery still plays an important role in your marketing. For many, the business card you give to your prospect is the first impression of your business they receive. The front cover of your brochure carries your branding. Your letter head carries your logo. Again this is a first impression, and like when we meet people, first impressions last.
Your logo is the lynchpin of your brand identity. It is the most common manifestation of your brand. It is the first thing your clients recognise when they see anything that your business is involved in; products, promotional material, advertising, packaging, and so on. It is the one piece of imagery that links all these together. Would you recognise a Nike t-shirt if it didn't have that iconic tick? Similarly would your customers recognise your product without your logo?
They may not even shop around. This is because you are building trust, establishing your brand as an authority, and depending on what you do, you might be delivering a product or service which could become the next 'must have'. Think of ads for trainers, FCUK, and tablets.
You will not realise it is there. Take it away however, and the whole sales message falls apart. It is a supporting role and an eye catcher all at the same time. For a graphic designer to be able to do this, they must be able to understand your business concept and your sales message.
Now ask yourself what your clients will think when they see a beautiful, unique and impacting bespoke logo design.
In many ways the graphic designer's role is to understand your market and target audience, and ensure your stationery design meets their expectations. To ensure the design appeals. It is an important and arguably neglected aspect. Some businesses have chosen a design that looks professional and well produced, but flat lines in terms of meeting their customer's expectations. In other words, the sales message is lost.A good graphic designer will understand that all of your business stationery needs to sell to the customer and client. Understands that it is not just a first impression but a lasting one. When they see the business card and hear the sales pitch, they support each other. When the brochure is handed over and they like what they see, they connect the dots from the design to the product and service. Soon they will become one in their minds.
This is important for repeat business. If you have been successful and start to build a good relationship with this customer and client, when they see your stationery design, your brand, they will associate it with quality and trust.
Graphic design then is about engagement. On every level the graphic will engage the senses of your target audience. Though a visual medium, a clever graphic designer will use different textures such as wood, paper, and metal, to conjure an illusion that the texture is real. This can bring a graphic to life for a person.
Your logo is the lynchpin of your brand identity. It is the most common manifestation of your brand. It is the first thing your clients recognise when they see anything that your business is involved in; products, promotional material, advertising, packaging, and so on. It is the one piece of imagery that links all these together. Would you recognise a Nike t-shirt if it didn't have that iconic tick? Similarly would your customers recognise your product without your logo?
They may not even shop around. This is because you are building trust, establishing your brand as an authority, and depending on what you do, you might be delivering a product or service which could become the next 'must have'. Think of ads for trainers, FCUK, and tablets.
You will not realise it is there. Take it away however, and the whole sales message falls apart. It is a supporting role and an eye catcher all at the same time. For a graphic designer to be able to do this, they must be able to understand your business concept and your sales message.
Now ask yourself what your clients will think when they see a beautiful, unique and impacting bespoke logo design.
In many ways the graphic designer's role is to understand your market and target audience, and ensure your stationery design meets their expectations. To ensure the design appeals. It is an important and arguably neglected aspect. Some businesses have chosen a design that looks professional and well produced, but flat lines in terms of meeting their customer's expectations. In other words, the sales message is lost.A good graphic designer will understand that all of your business stationery needs to sell to the customer and client. Understands that it is not just a first impression but a lasting one. When they see the business card and hear the sales pitch, they support each other. When the brochure is handed over and they like what they see, they connect the dots from the design to the product and service. Soon they will become one in their minds.
This is important for repeat business. If you have been successful and start to build a good relationship with this customer and client, when they see your stationery design, your brand, they will associate it with quality and trust.
Graphic design then is about engagement. On every level the graphic will engage the senses of your target audience. Though a visual medium, a clever graphic designer will use different textures such as wood, paper, and metal, to conjure an illusion that the texture is real. This can bring a graphic to life for a person.
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